A high technology provider of Network Services realized that they needed to rapidly introduce products and seize market share. While their products were priced lower than the competition, they were unknown as a company. Their competitors were more than just forces in the industry. They were household names.
Working with them we:
Simplified The Product Line
By having only three offerings - Network Health Check, On-Going Monitoring and Remote Network Management, we allowed potential customers to easily see what would be gained by using our client's product.
Lowered Customer Risk
By shifting focus to a low risk, easily installed option, potential customers felt they were making a risk free commitment. We enabled new customers to make a virtually risk free decision to start.
Accelerated Customer Sales
The low risk, low cost alternative has allowed our client to open new accounts and see these accounts move themselves to higher value added services.
Our client has seen more sales activity in the first three months working with us than they had seen in the previous year.